Magnum slammed for ad comparing ice cream to jailing gay people

1

Magnum launched a special rainbow-coloured ice cream celebrating LGBT Pride Month (Magnum US)

Magnum has provoked widespread criticism for a new advertisement that compares the “guilty pleasure” of an ice cream to jailing gay people.

The ad aired on the music streaming service Spotify and featured a voiceover of a man who can’t hug his partner for fear of being imprisoned.

Speaking in accented English, he says: “A hug for my boyfriend. That’s my guilty pleasure.

“Because in my country, just a simple hug with the man I love could send me to prison for more than 10 years.”

The ad stirred anger and confusion in listeners who felt the comparison was inappropriate.

A Magnum spokesman defended the ad, saying that they “wanted to remind people that what is considered a guilty pleasure isn’t always what you would expect”.

Criminalisation of homosexuality

Same-sex sexual activity in some form remains illegal in nearly 70 nations across the world. In 11 of those countries, it is punishable by death.

The death penalty for homosexuality was most recently introduced by the country of Brunei, which declared it would be implementing a law that would punish gay sex with stoning earlier this year.

But following an international outcry, the Sultan of Brunei was forced to backtrack on this law.

Products You May Like

Articles You May Like

Ryan Serhant’s online course rakes in more than $100K/day
Billy Porter’s stylist reveals how the Pose star breaks the fashion binary
Same-sex couple kicked out of church because they wouldn’t end ‘forbidden marriage’
These two gay conversion therapy survivors have a powerful message
Savanna closes deal for $180M Lexington Avenue space

Leave a Reply

Your email address will not be published. Required fields are marked *