Avra to open massive Greek restaurant at 1271 Sixth Avenue

Rockefeller Group bills its office tower at 1271 Sixth Ave., the former Time + Life Building, as “The Address of Possible.” It will also be the next address of Avra, the growing Greek restaurant empire that already has two thriving Manhattan locations and one in Beverly Hills.

The lease isn’t quite done but it’s in the final stages and expected to be completed soon, sources said. Rock Group wouldn’t comment and CBRE broker Eric Gelber, who reps the space, didn’t immediately get back to us. Neither did reps for Avra.

Avra is famed for a daily-changing variety of fresh fish that customers can order by the pound and for other Mediterranean specialties served in sunnily-designed dining rooms. The new branch will swallow up more than 16,000 square feet on several levels that were previously a Fidelity branch.

The deal, once completed, will accelerate the ongoing transformation of once buttoned-down, corporate-oriented Sixth Avenue into a dynamic corridor of public attractions that include a growing number of media studios, restaurants and stores.

Other Avra outposts at 141 E. 48th St. and 14 E. 60th St. are co-owned by Nick Tsoulos and Nick Pashalis in partnership with Tao Group’s Marc Packer.

Meanwhile, Rockefeller Group has filled virtually all of 1271 Sixth Ave.’s 1.9 million square feet of office space since Time Inc. moved downtown a few years ago. New tenants include AIG, Bessemer Trust, Blank Rome and Latham & Watkins. Rock Group spent $600 million to redesign and modernize the tower which opened in 1959.

The huge new Avra will share 1271 Sixth Ave.’s highly visible retail space with a new MLB flagship store set to open this summer.

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