Two big, new retail deals have been signed at 1530 Broadway, a.k.a. the “Bow Tie Building” — and they have wider implications for Times Square.
Landlord Charles Moss has filed plans with the Department of Buildings for a new, 14,000 square-foot Walgreens store on the east side of Broadway between West 44th and 45th streets.
The Bow Tie Building had a lot of space to fill after Toys ’R’ Us collapsed and restaurant Bond 45 left a few years ago. The leases for Walgreens and a multimedia production company complete the task — but there’s more to it.
Walgreens’ move to the midblock space between Old Navy and McDonald’s likely means the mega-pharmacy will soon leave its longtime home at One Times Square, the New Year’s Eve ball-drop tower, which landlord Jamestown plans to redesign top to bottom.
It will bring new stores and digital signage and possibly a top-floor observatory.
A rep for Jamestown declined to comment.
Meanwhile, Running Subway Productions took the former eatery space on 1530 Broadway’s north side, which is also known as 160 W. 45th St. The tenant has filed plans for a marquee.
Running Subway is the outfit behind the Discovery Times Square attraction that ran for several years at nearby 226 W. 44th St. It also has backed touring theatrical shows such as “Dr. Seuss’ How the Grinch Stole Christmas.”
The company didn’t get back to us. But an executive of Brogent Technologies, a Taiwan-based specialist in “flying theater” digital-content creation, recently said at an expo in Orlando, Florida, that Brogent was teaming up with Running Subway for a major New York attraction.
Colliers’ Brad Mendelson, the agent for the landlord, was traveling and couldn’t immediately be reached.