How to Apply Mascara – Layer 4 Mascaras 3 Ways


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Maybelline / Dan Martensen

Even the most novice makeup-wearers can agree that no face beat is complete without mascara. After all, the right lifting, curling, and volumizing wand can make you look “done” and awake in an instant. But at the same time, mascara can be annoying to apply because it’s prone to issues like unwanted clumping, smudging, and running. So we went straight to expert Maybelline Global Makeup Artist Erin Parsons, who regularly works with Gigi Hadid, to get her six golden rules for nailing mascara application. Supermodel-like lashes are yours for the taking, ahead.

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Always use a lash curler.

      “The biggest mistake people make is not curling your lashes. I think that makes such a difference. A lot of mascaras will end up dropping the lash down,” Parsons says. Her favorite curler is from Shiseido. “It’s more flat and so good, it really gets up to the eye. I always pinch a little on the front of the lashes, pinch a little in the middle, then I pinch all the way at the base because then you’ll get a curl versus a crimp.”

      Eyelash Curler

      Shiseido
      sephora.com

      $20.00

      Try a lash comb.

      While Parsons emphasizes that lashes are all about personal preference she advises “One of the best things you can have for mascara is a metal lash comb. Your lashes will look more spaced out.”

      Folding iLashcomb

      Tweezerman
      dermstore.com

      $12.00

      Let one coat of mascara dry before you apply another coat.

      Parsons explains, “First I curl the lashes, I apply a coat of mascara and I let that dry. If my lashes fall, I will re-curl and apply another coat of mascara. Then, I comb through. I might do the process over and over again depending on how long I want the lashes.”

      Skip lash primer.

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      “I personally don’t use primer,” Parsons says of white mascara sometimes applied beforehand for a plumping effect. Instead, she relies on strong mascara formulas, like Maybelline’s new Snapscara. “One of the greatest things is that it comes off so easily,” she says of the wax-free, lightweight formula.

      Snapscara Washable Mascara

      Maybelline
      ulta.com

      $7.77

      Just apply mascara to the top lashes.

      Oftentimes when Parsons is working with a celebrity for red carpet, she’ll skip mascara on the bottom lashes entirely. “It’s more chic,” she says. “If I’m applying mascara on the bottoms, sometimes it’ll get into the concealer [under the eyes]. I might only do mascara just at the base.”

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      Erin Parsons makeup on Gigi Hadid at the Oceans 8 New York premiere in June 2018.

      Getty Images

      Apply mascara before false lashes.

      “I only use false lashes as the extra oomph. Always make the lashes perfect then see what you need,” Parsons says, explaining that she will complete making the natural lashes look as great as possible then determine what gaps need to be filled. She typically uses individuals or half strips over full strips (“It can be a little distracting,” she reasons). Parsons adds, “When you have your natural lashes at their best, people are more like ‘Wow.'”

      Now that you’ve got all the application tips down, shop our top mascara picks below.



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