ThirdLove Just Released a New Cotton Bra and Underwear Line


As if we needed more to love about ThirdLove, the trendy bra company just announced a brand new super cozy cotton line.

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SHOP NOW: 24/7 Cotton T-Shirt Bra, $68, thirdlove.com; Cotton Thong, $12, thirdlove.com; Cotton Hipster, $12, thirdlove.com

The brand, best known for offering over 70 bra-sizes (including half cups), is adding a new t-shirt bra and two underwear cuts made with Pima cotton to its collection. In a press release, ThirdLove explained that the additions came at the request of customers who wanted “a comfortable cotton bra that women could live in, day in and day out.”

But is Pima cotton really that much more comfortable than the jersey fabric of ThirdLove’s original t-shirt bra? Well, it depends …

“Unlike other fabrics, Pima cotton is a type of cotton where the fibers are longer and more uniform, resulting in a softer and more durable fabric,” explains Lexie Sachs, a senior textile analyst in the Good Housekeeping Institute. “Shorter fibers can poke out, so they’re more likely to break off and don’t feel as smooth against skin.”

So the brand’s newest offerings will be cozier if you prefer softer fabrics. But Sachs points out that cotton tends to absorb moisture, so it stays wet longer. It also doesn’t stretch, so you’d want to wear these on cooler, less active days.

Like other ThirdLove bras, the cotton collection comes in different hues, and band sizes 30-40 with cup sizes A-E. Head over to ThirdLove to see the new arrivals in all of the colors, and pick your favorite.



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