Nike Sales Surge 31% Following New Colin Kaepernick Campaign

Earlier this week, Nike announced their new 30th anniversary “Just Do It” campaign, starring former NFL quarterback and Know Your Rights Camp founder Colin Kaepernick. People were curious to see how Nike sales would fare after embracing the high-profile activist, who has been both praised and denounced for his work against racism and police brutality.

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Some believed that Nike may suffer, given reactions from critics online, who posted videos burning and cutting up their apparel on Twitter. But those predictions have been proven wrong in a new report from Market Watch, claiming Nike sales have surged since the campaign debut. “Online sales actually grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco–based Edison Trends.”

“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” said Edison Trends co-founder, Hetal Pandya.

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Nike didn’t have any doubts as they rolled full steam ahead, airing their first TV campaign ad on Thursday. The commercial features high-profile black athletes Odell Beckham Jr., LeBron James and Serena Williams, and is narrated by Kaepernick, who challenges viewers to “dream crazy.”

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