Abercrombie & Fitch Used Instagram to Cast Their Latest Campaign


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If we’ve learned anything in 2018, it’s that social media can be a powerful tool. That’s why Abercrombie & Fitch embraced it with their latest denim campaign, which was casted entirely from Instagram. Entitled “Do it in Denim,” the 30 men and women involved were encouraged to style themselves and act naturally, which is a world away from the mall brand once known for their shirtless sales associates (RIP). A&F relaunched its denim line in 2017, and its latest offerings are just getting better. I’m currently eyeing these wide-leg ankle jeans, but click through for their latest offerings ahead.

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