J Crew Sizing Extends to 5X Thanks to New Collab With Universal Standard


A shift towards transparency and accountability in fashion now means that brands are finally catering to the plus-size market. (Reminder: The average size for a woman in the U.S. is 16.) This past January, J. Crew and its sister brand Madewell expanded their denim sizes, which initially stopped at 32 before they extended the size offering to 35.

Advertisement – Continue Reading Below

Now, J. Crew has decided to take things a step further and enlisted the help of plus-size fashion label Universal Standard to launch a new collection. The J. Crew x Universal Standard range marries J. Crew’s classic all-American aesthetic—stripes, khaki, effortless wardrobe staples—with Universal Standard’s size-inclusive designs for a capsule collection of tops, dresses, skirts and pants that are offered in sizes from XXS to 5X.

Courtesy

Courtesy

Advertisement – Continue Reading Below

Courtesy

“We wanted to work with experts in the field on this collection to kick off a much larger roll out of extended sizes, new fits and fabrications across the brand,” Lisa Greenwald, chief merchandising officer of J.Crew, told Glamour. “We recognized Universal Standard’s highly technical approach and reached out to them to help create a new collection tailored for the real, diverse spectrum of the American woman.”

Shop the J. Crew x Universal Standard Collection online now or in select stores.

SHOP NOW



Source link

Products You May Like

Articles You May Like

Gigi Hadid Was Moschino’s Bride in a Giant Bubble Dress at Spring/Summer 2019 Runway Show
One Year After Hurricane Maria, We Are Still Picking Up the Pieces
Timex’s New Watch is a Classic Must-Have for Under $200
Coach’s Tips For How Not to Overeat
Good American Is Introducing Size 15 to Its Denim Range

Leave a Reply

Your email address will not be published. Required fields are marked *