Paris Hilton’s New Boohoo Collection Is So 2000s


Nothing screams early 2000s quite like tube tops, Von Dutch trucker hats, rhinestone-encrusted tracksuits, and everyone’s favorite reality TV It Girl, Paris Hilton.

And since everything old is new again, it’s no surprise that The Simple Life star and 2000s fashion OG is blessing us with a chance to relive our glory days courtesy of the launch of her new summer collection for fast fashion behemoth Boohoo.

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Tapped to co-design a 70-piece collection, inspiration draws from Hilton’s most iconic 2000s looks (like that silver dress she wore for her 21st birthday), plus stomping grounds of Beverly Hills. That means rhinestones, palm trees, and yes, Chihuahuas.

“What we were seeing coming through with all the trends this year was a throwback to the Nineties and the early 2000s,” Natalie McGrath, vice president of marketing at Boohoo USA, told WWD. “We wanted to home in on that trend and own it from a collaboration standpoint. What better to follow with an icon from that era, Paris Hilton.”

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Set to launch globally June 20, check out what’s to come from the Paris Hilton x Boohoo collection, priced from $15 to $70, below.



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