Nordstrom is Now Selling Reformation, the Brand of Los Angeles It-Girls

Chances are you already own one or two Reformation pieces (maybe four dresses and two tops, if you’re me). Since their launch in 2011, the Los Angeles-based clothing brand’s amassed a following for their refreshing prints, bridesmaids looks you can actually reuse, a serious focus on sustainability, and a roster of celeb fans that includes Emily Ratajkowski , Selena Gomez, and Rihanna. Instagram style at its peak, with a distinct vibe known for their effortless femininity, until this week they were only sold direct-to-consumer.

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But thanks to a partnership with Nordstrom the brand is branching out. Starting this Monday, the mega-retailer will become Reformation’s first-ever stocklist. Yep, those #RefBabe West Coast cool girl vibes and it’s audience is about to expand significantly.

An edit of Reformation items will be sold in twenty Nordstrom stores nationwide including Seattle, Texas, and Chicago, and online at

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