Crayola Launched a 58-Piece Makeup Collection With 95 Colors


When I was eight, there was nothing cooler than being the kid in class who whipped out a 64-color Crayola box during coloring time. The kit was my pride and joy, and I loved the colors, the options, the fun shade names (hi, Purple Mountain’s Majesty!). Come to think of it, playing with crayons is probably what sparked my love of makeup. When I heard Crayola was coming out with an entire beauty collection, it made so much sense.

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Today, Crayola Beauty launches exclusively at ASOS.com. It has a whopping 58 pieces (all vegan!) and range from $15 to $40. There are face crayons, lip and cheek crayons, color-changing lip crayons, highlighters, mascaras, palettes, and brushes. True to the brand’s DNA, the colors are highly pigmented and the options are (pretty much) endless with a grand total of 95 (!) shades.

The packaging is nostalgic, with multi-use face crayons (below) shaped just like regular crayons and trio packs in that familiar yellow and green box. All of the color names—Fuzzy Wuzzy, a dusty rose, Tumbleweed, a cool beige, Outer Space, a metallic slate blue—are taken from shades of actual Crayola crayons.

Crayola Color Crayon Trio in Mermaid and Safari, $29/each; asos.com SHOP NOW

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A press release notes the collection is gender fluid and the campaign photos reflect that spirit with both men and women wearing the products.

A flash of the Crayola Face Crayon in Dandelion around the eyes.

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Before this launch, Crayola has served as inspiration for many beauty collaborations, including a collection of nail polish with Sally Hansen, and a set of lipsticks with Clinique. Over on YouTube, people have long used Crayola colored pencils as DIY colored liners. The the safety of that hack was questionable, but now, you can safely paint your face to your heart’s content.

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Shop some more of the goods, ahead.

Crayola Highlighter Crayon, $18; asos.com SHOP NOW

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Crayola Eyeshadow Palette Mermaid, $29; asos.com SHOP NOW

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Crayola Makeup Brush and Pencil Case Set, $40; asos.com SHOP NOW

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Crayola Customizable Lip Palette, $35; asos.com SHOP NOW

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