Designer Misha Nonoo is Breaking All the Rules

Misha Nonoo has been in the fashion business for a long time, but her approach to designing for women she describes as “confident, empowered trailblazers” is anything but traditional. The New York-based designer not only switched her business model to focus on direct-to-consumer, she also began manufacturing her clothing on-demand. (Translation: She only makes pieces once customers purchase them.)

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How does she stay calm and centered while forging ahead? Morning mediation plays a big role.”It’s taught me to live in the moment,” she says. Then it’s on to a packed schedule of meetings about improving sustainability and creating a forward-thinking, all-female company—and a few minutes spent walking her dog Thatcher. This is one designer who is always careful with how she spends her time.

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SHOP Tiffany & Co. Tiffany Metro 2-Hand 28 MM 18k Rose Gold with Diamonds watch, $12,000

SHOP Misha Nonoo Husband Tuxedo Shirt, $185

SHOP Misha Nonoo Florence Blazer dress, $450

Styled by Rachel Pincus, Hair by Frankie Foye, Makeup by Christine Cherbonnier, Props by Astrid Chastka

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