Kendrick Lamar’s Nike Cortez Sneaker Is How We’re All Feeling

Back in August 2017 rapper Kendrick Lamar announced he’d officially joined the Nike family, ending his previous partnership with Reebok. In December fans got an idea of what to expect from the collaboration in an Instagram post with the caption DON’T TRIP. CORTEZ KENNY

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Yesterday Lamar dropped another hint, stepping out in all-white pair with “DAMN.” emblazoned on the side for his performance at the 2018 NCAA College Football National Championship.

Courtesy of Nike

Courtesy of Nike

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The “Kenny I” shoe is set to drop via Nike’s SNKRS app on January 26, retailing for $100 USD. The design, a reference to Lamar’s hit album, is more than just a cute shoe. They can also be worn on days when you just need to let your sneakers do the talking.

Examples include:

Damn…if the film Get Out continues to be shut out during awards season.

Damn…when you realize you forgot your Whole 30 lunch at home and now you just have to have that slice of pizza.

Damn…when you do your taxes and realize you cannot take “looking like you mean serious business ” off as a work-related expense.

Damn…if you’re a golf pro at Mar-a-Lago and just trying to get through the workday.

Damn…when you get on the train and it’s showtime.

Damn… when every screening of Black Panther is sold out.

Damn… when you have a fire tweet that goes viral with a typo in it.

Damn…when you accidentally buy these shoes even though you’re not supposed to be shopping until March.

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