David Beckham Is Entering The Grooming World

David Beckham, professional footballer, er, soccer star, model, fashion person, and Spice Girl husband can now add beauty guru to his already impressive list of achievements.

The 42-year-old is launching a new men’s grooming line with L’Oreal called House 99 by David Beckham. “I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so,” explained Beckham. 99 is also symbolic in that it represents the year Beckham married Victoria, had his son Brooklyn, and won the Treble—a phrase used in soccer when a team wins three championships in a single season or calendar year—with Manchester United.

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House 99 will be a 13-piece grooming line including moisturizers, shaving creams, and beard oils.

“For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look,” says Beckham. And there’s seemingly no better spokesman for this than Beckham as his looks, like a fine wine, have only improved with age.

With Beckham entering the beauty space, it also marks a big move for the rapidly growing men’s grooming business. Will House of 99 be the Fenty Beauty of the men’s space or at least entice other celebrities to throw their hats into the ring? Your move, Cristiano Ronaldo.

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House 99 will officially launch in 19 countries exclusively at Ulta on March 4th.

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