Off-White ‘More Affordable’ Collection is Targeted at Millennials

As if he didn’t already have them in the palms of his hands, Virgil Abloh has launched “For All,” a more affordable capsule collection of his Off-White line targeted towards millennial fans. Available at all Off-White stores around the world, the unisex line is made up of four graphic T-shirts and four hoodies, retailing from $95 to $170.

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Courtesy of Off-White

“The Off-White price point may vary as much as the design direction,” Abloh said in a statement. A quick search shows that Off-White sweatshirts currently retail between $695 and $950 on so “For All” makes Abloh’s designs far more accessible. “The price tier allows for a new customer to see themselves within the overall concept of the fashion label,” he said. “Off-White can be luxury at a traditional luxury price point, or equally it can be relevant at an affordable price point.”


Courtesy of Off-White


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Surprised that Abloh found the time to work on another collection? Don’t be. The king of collaboration thrives off these one-off projects. In the past two years alone he’s done eyewear with Warby Parker, reconstructed 10 classic sneakers for Nike, created a scrubs sweatsuit for Commitment, A Collection by Equinox (a line of seven one-of-a-kind luxury products inspired by the passion and persistence of some of the most committed people and organizations on earth)—and don’t forget the upcoming Ikea collaboration.

“I plan to [launch affordable collections] periodically but with the freedom to decide where and when in each instance,” Abloh told Business of Fashion. For his younger, social-media obsessed hypebeast fans, this must be music to their ears.

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