Valentino Debuts New Logo and Pop-Up Shops


Valentino is taking fashion’s love for athleisure to the next level. The brand is opening sport-themed pop-up shops in New York, Milan, Hong Kong, and Tokyo to sell its athletic-inspired Resort 2018 collection, which creative director Pierpaolo Piccioli presented in May.

The interiors are designed to resemble chic gyms, and training spaces. (A release from the brand even teases “imaginary basketball nets.”) In addition to the resort range, the pop-ups will also be selling sports gear, including basketballs, sneakers, yoga mats, and tracksuits.

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The limited-edition items are all marked with a new logo, “VLTN,” which was inspired by old Valentino logos in the ’80s and ’90s, according to WWD. Take a look at some of the athletic gear below:

Courtesy Valentino

Courtesy Valentino

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Courtesy Valentino

Courtesy Valentino

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In addition to the standalone pop-up stores, there will also be pop-up installations selling the merch and Resort 2018 collection at The Webster in Miami, Harrods in London, TsUM in Moscow, and Shinsegae Gangnam in Seoul. Visit Maxfield in Los Angeles to catch a glimpse of a massive basketball unlike you’ve ever seen, plus the exclusive VLTN Los Angeles T-shirt.

Courtesy of brand

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