Madonna’s Skincare Line MDNA Has Arrived In The U.S.


How does one achieve the skin of the immortal Madonna? The singer, actress, activist, mother, and mogul’s (we could go on) beauty line MDNA, which is finally releasing in the US, just might be the answer.

MDNA launched in Japan three years ago, and the US release date is finally here. And because Madonna isn’t regular—she’s an honest-to-God one-namer!—she has engineered a beauty line to her exacting standards. Like many great products, MDNA was born out of a personal need.

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“One of the biggest problems I have is finding products for my face that I can put makeup on over and then go out on stage and sweat insanely in under lights,” Madonna said. “While I was dancing and singing and people were bumping into me and my hair was going all over my face, my makeup kept coming off my face. I needed to create something that would stand up to all these elements and challenges.”

With MDNA, Madonna finds ways to make her extremely unrelatable life relatable to a mass audience. She uses the collection’s Chrome Clay mask on her butt, which is just what you do when you’re a fan of assless chaps. But her explanation makes you wonder how you’ve been living life without applying a clay mask to your butt. “Because you have skin on your butt!” she explains with airtight logic. “Don’t other people look at your butt? The butt has an audience! At least one?” And if it’s good enough for Madonna, who is trusting the mask to make her booty look presentable to the world, it should be good enough for the rest of us. It’s, literally, Madonna’s ass on the line here.

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It’s why she spent so much time carefully developing the line, she says. One of Madonna’s favorite products is the Rose Mist—if she could only take one product from the collection to a desert island, it’d be this one, she said—and she adds that she has inhaled over 50 different rose scents to find the perfect one. Plus, the product is multi-use. Madonna shared that the mist is also useful for “attacking her children with,” which we can imagine entails a number of Rose Mist spritzes and some light chasing.

Those very same children are also the icon’s most important markers of success. Even though she’s used the products herself and worked with the team at MTG, a Japanese beauty company dedicated to perpetual innovation, she can still count on her kids as the best litmus test. “When my 17 year old comes to me and says, ‘Mom, I just ran out of MDNA Skincare products, can you get me some more?'” Madonna explained she knows she’s created something great.

If, like Madge, you’re fresh out of MDNA products and need to stock up you can shop the line at now.


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