Proenza Schouler Made a Film For Planned Parenthood


Perhaps you’ve heard: Under President Trump, Planned Parenthood has been defunded—four locations closed in Iowa at the end of June—and will continue to be marginalized. So what’s fashion got to do with that? During NYFW in February, the CFDA partnered with Planned Parenthood, distributing pink “I Stand With Planned Parenthood” pins to participating designers, who incorporated them into runway presentations. Proenza Schouler was one of those brands, and today, is taking a commitment to activism and raising awareness one step further with the release of A Film for Planned Parenthood of New York City, a three minute film directed by Harley Weir.

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“Now more than ever we feel it is important to use our voice and platform to speak out in support of the things we care deeply about. Planned Parenthood means so much to the women who work at our company, and to the community Planned Parenthood serves in New York City and beyond,” the brand said in a statement.

The film features activists, artists, sex educators, and models like Amber Valletta, Grimes, Hanne Gabby Odiele, Hari Nef, Jemima Kirke, Jojo, and Stella Tennant, discussing gender and sexuality. “What I remember is that God created God first, and he wanted him to have a partner so he gave a rib from Adam to create Eve,” Amber Valletta says in one scene. “And they were punished. They knew they were naked, and they were filled with shame about their bodies and about their sexuality.”

Other casts members discuss their own personal visions of femininity, gender, and power. “I’m not sure that pregnancy changed me, but giving birth definitely did,” shares Jemima Kirke.

A Film for Planned Parenthood of New York City is meant to serve as a call to action to friends of both Proenza Schouler and Planned Parenthood. Visit www.ppnyc.org to learn how you can support Planned Parenthood of New York City, and www.plannedparenthood.org to take action on behalf of Planned Parenthood nationwide.



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