Tommy Hilfiger’s fall TommyNow show, featuring his and Gigi Hadid’s Tommy x Gigi collection, is set to take place in London, Women’s Wear Daily is reporting. The runway event will be at the city’s Roundhouse concert venue on Tuesday, Sept. 19 at 7 p.m. local time—meaning the show will be London Fashion Week’s finale rather than on the New York fashion week calendar.
“My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” Hilfiger told WWD. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. Our fall collection is inspired by my love of rock and grunge style from the Nineties, and London’s inspiring heritage of fashion and music creates the perfect place to celebrate our next TommyNow show.”
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WWD notes that the Roundhouse is an iconic venue in the city’s rock ‘n’ roll history—The Who, Pink Floyd, Jimi Hendrix, and more have played there. Clothes shown during the fall show, which includes fashions from the womenswear, men’s, and Tommy x Gigi collections, will be immediately shoppable in more than 70 countries. This is Hilfiger and Hadid’s first show abroad: their last two seasons collaborating were shown in New York (the fall 2016 collection) and Los Angeles (the spring 2017 collection).