L’Oréal Paris is teaming up with Balmain creative director Olivier Rousteing on a capsule collection of lipstick–his first venture into beauty. Rousteing will be involved in the creation of 12 new hues, packaging, and a campaign for Color Riche lipstick.
Advertisement – Continue Reading Below
“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Rousteing told WWD. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
The makeup will officially debut in September during Paris Fashion Week and will be carried in Balmain stores–though we bet some of his famous friends (Rihanna, Kim K, Kylie, etc, etc.) will be wearing them way before that.